The iPhone 4s is an incredible game changing phone. That’s a given. But while it has an awesome HD video camera/still camera, the form factor of any smartphone limits its effectiveness as a camera.

Until now…

The iSupport gives the iPhone 4s what it lacks, a stable form to capture stable video and still pictures.

While the column on the left looks like a jumble, when it is expressed as the iSupport picture on the right, all its features make sense.

Handles to get a solid and steady grip on the iPhone

Two different sized holders allow any phone case to be used. The naked iPhone also fits.

The rubber lens hood cuts lens flare and glare. It is threaded so that 37mm filters or lenses can be attached.

A threaded hole in the bottom plate lets the iSupport be attached onto tripods, monopods, or any video gear.

Made of durable ABS PC (think hockey puck material) it is light-weight, but adds enough mass to steady an iPhone.

And finally, because the gear shouldn’t be more than the phone, the price is $49.